Why Major Brands Are Turning to Boutique Video Agencies for Commercial Success?

In today's dynamic marketing landscape, major brands are increasingly partnering with boutique video agencies to achieve commercial success. This shift is driven by the desire for personalized service, agility, and cost-effectiveness.

For instance, in Australia, independent agencies now account for 30-40% of the country's total advertising expenditure, with clients like Toyota and Honda seeking their services .​

At "17 Projects," we've collaborated with industry giants such as Goldman Sachs, the Federal Reserve, Burberry, and Google. Our boutique nature allows us to offer tailored solutions, ensuring each project aligns perfectly with our client's vision.

Our agility enables us to adapt quickly to changing market dynamics, providing a competitive edge in delivering impactful commercial content.​