The Rise of Neuroscience in Advertising

Reliance Industries is leveraging "brain mapping" neuroscience to attract advertisers to the Indian Premier League, demonstrating how understanding consumer psychology can enhance engagement. By analyzing how audiences respond to content, brands can create more impactful advertisements. ​reuters.com+1en.wikipedia.org+1

Incorporating scientific insights into creative strategies can significantly boost a campaign's effectiveness. At 17 Projects, we combine psychological research with our production expertise to craft videos that truly connect with your target audience. Partner with us to elevate your brand's impact through informed creativity.